Frequently asked questions

Everything SMB owners ask about AI, automation, WhatsApp and CRM — direct answers, no marketing pitch.

Illustration: frequently asked questions about AI agents, automation and CRM for business

Pricing & ROI

  1. How much does a turnkey AI agent cost?

    Our turnkey range is ₪3,000–12,000 one-time setup plus a monthly subscription scaled to scope. That sits between DIY-SaaS (₪80–300/month with limits) and full custom development (₪10,000–30,000). The exact figure lands after a short scoping call covering channels, knowledge base, and integrations. Leave your details and we'll quote your case. See the service page for detail.

  2. When does this pay back?

    This is a model, not a guarantee. Payback depends on your cost per lead, conversion to sale, and the share of repetitive requests the agent absorbs. According to recent government statistics (April 2026), 21% of businesses already use AI for work previously done by staff — a signal that displacement of manual work pays back. We run the unit economics together on the demo.

  3. How are you different from ManyChat or Tidio?

    ManyChat and Tidio are decision trees on DIY-SaaS (₪80–300/month). They work well for simple if-then flows. We build an AI agent on your knowledge base — it answers open questions in context, not via predefined branches. If you have 3–5 standard scripts, DIY is fine. If your inbound is broader and you need CRM integration, see our full comparison.

  4. Are there any hidden fees?

    No. Pricing is transparent: a one-time turnkey setup plus a monthly support subscription. Separately, Meta charges for WhatsApp Cloud API: roughly ₪0.13 per business-initiated message (Meta's tariff, not ours). If you use a BSP, that's their subscription. All numbers are shown at the scoping stage, before any contract.

  5. What if I want to stop in month three?

    The support subscription is monthly with no exit penalty. Give notice at the start of a month and billing stops from the next cycle. The configured agent, knowledge base, and integrations stay with you: we transfer credentials and documentation. Handover terms are written into the contract.

Process & Timelines

  1. How long from kickoff to go-live?

    It depends on the size of your knowledge base and the number of integrations:

    • Pilot on a narrow scenario — 1–2 weeks
    • Full agent with CRM, WhatsApp and multi-language — 3–4 weeks

    The usual bottleneck is gathering knowledge-base content on the client side. See the service page for detail.

  2. What do you need from me to start?

    Three things:

    • Knowledge base — site, FAQ, price list, response policies, sample dialogs (any format, we'll clean it up)
    • Access — to channels (WhatsApp Business, site chat), to your CRM or booking system
    • A point of contact on your side for approvals and testing

    A detailed checklist follows the first call.

  3. Can I see a demo?

    Yes. A free 30-minute walkthrough over video: we show a live scenario, and if you send a short sample of one of your client dialogs we run it in real time. No slides and no sales pitch — just the agent working. Book a demo.

  4. Can we start with a pilot?

    Yes, and we recommend it. A pilot is a narrow scenario (for example, booking only, or pre-sale only in a store) with a clear success metric, live in 1–2 weeks. If the result fits, we expand along an agreed roadmap. If it doesn't, we close it out with no commitment to the full project.

Technology & Integrations

  1. Which CRMs do you integrate with?

    We connect to most systems via native APIs or webhooks: HubSpot, Monday, Pipedrive, Zoho, Salesforce, plus local CRMs and booking platforms (Powerlink, Fireberry and similar). If you run an in-house or rare system, we check the API during scoping. See CRM integration for detail.

  2. Does the agent support Hebrew, Russian and English?

    Yes — one agent across three languages. Hebrew is the core language (RTL-aware in interfaces), Russian and English are at the same quality level. The agent detects the customer's language automatically and replies in it. That closes the Russian-speaking segment that most Hebrew-first platforms handle only partially.

  3. Will AI replace my staff?

    No. The agent filters and augments, it doesn't replace: it absorbs repetitive questions (hours, pricing, order status, bookings) and hands hard cases to a human with full context. Government statistics (April 2026) report 21% of businesses use AI for work previously done by staff — but that's offloading routine, not headcount cuts. Your team works on the complex, not the typical.

  4. How is personal data handled?

    We operate under the Protection of Privacy Law. Defaults: minimal retention, encryption at rest and in transit, no PII sent to external models without the customer's explicit consent. We can sign a DPA, deploy a private instance, or store in a local data center — discussed based on data sensitivity.

  5. Do you work with Shopify and Wix?

    Yes. We integrate Shopify, Wix, WooCommerce via webhooks and native APIs: catalog, order status, cart, abandoned-cart events. The agent answers pre-sale questions on WhatsApp, tracks shipments, and nudges abandoned carts. Details for e-commerce.

Post-launch Support

  1. What's included in post-launch support?

    The monthly subscription covers: monitoring answer quality, knowledge-base edits, small scenario changes, conversation reports, and updates to keep up with channel API changes. Billed separately: major new integrations, additional languages, scenario redesigns. The exact boundary is written into the contract.

  2. What's your SLA for fixes?

    Standard fixes — next business day. Critical incidents (agent not responding, broken integration) — same day, during business hours. Extended SLA with overnight coverage is a separate tier. All parameters are written into the contract, not handled on goodwill.

  3. Can I update the agent's answers myself?

    Yes. We give you access to a client portal: edit the knowledge base, FAQ, and response copy without going through us. Complex scenario and integration changes stay on our side to avoid breaking logic. Basic portal training is included free at handover.

Industry Fit

  1. Is this a fit for clinics and practitioners?

    Yes — one of the strongest fits. The combination of WhatsApp + booking + practice management covers 70–80% of inbound: scheduling, rescheduling, reminders, and prep-question answers. Sensitive data is handled through a protected channel with handover to a human. Details for clinics.

  2. Is this a fit for lawyers and accountants?

    Yes. Strong scenario: intake triage — nature of the request, jurisdiction, urgency, budget — with automatic qualification and hand-off to your CRM. The lawyer sees a summary and decides whether to take the case. Ethics and confidentiality boundaries are written in explicitly at the start. Details for legal.

  3. Is this a fit for online stores?

    Yes — one of the most obvious fits. Three scenarios capture most of the ROI: pre-sale (product questions, stock, shipping), abandoned cart (WhatsApp nudge within the hour), order status (without a support ticket). Shopify/Wix/WooCommerce hookups are standard. Details.

  4. Is this a fit for agencies and service businesses?

    Yes. Typical scenario: lead qualification (budget, vertical, timeline, readiness to start) → meeting booked on the manager's calendar → automatic entry into your CRM with full context. The manager walks into the call prepared; the agency saves hours on cold leads. Details.

  5. Who is this NOT a fit for?

    Honestly: an AI agent isn't for everyone. We won't take the project if:

    • Your knowledge base is thin — no repeating questions, nothing to teach the agent
    • The process isn't typical — every client is a unique case
    • The expectation is "AI replaces everyone" — this automates routine, not magic

    If that's the case, we'll say so on the demo and pass. Better to lose the deal than ship you a bad agent.

Risks & Control

  1. What if the agent answers incorrectly?

    We set safe boundaries during configuration: what the agent can say (per the knowledge base), what it cannot (unconfirmed pricing, medical diagnoses, legal advice), and when it hands off to a human. All conversations are logged, errors are reviewed and folded back into the knowledge base. Zero errors isn't realistic — but we make them rare and controlled.

  2. Will customers realize it's a bot?

    Yes, and we disclose it upfront — the agent introduces itself as an AI assistant in the greeting. This is a transparency requirement and good practice: a customer who thinks they're talking to a person and then realizes it's a bot gets far more frustrated. Modern AI agents give quality conversations even with full disclosure — that's enough for conversion.

  3. What happens in case of a data breach?

    On our side: action logs, access monitoring, encryption, periodic reviews. Incident response plan: containment, investigation, and notification of you and the regulator within the timeframes set by the Protection of Privacy Law. On your side: control of employee access, password policy, timely revocation of departing staff. Conditions and responsibility zones are written into the contract and DPA.

  4. What if Meta changes the WhatsApp API?

    That's on us. The support subscription covers updates against API changes for WhatsApp Cloud, BSPs, and connected channels — with no separate invoice. The only thing that shifts is whatever Meta changes in message pricing (~₪0.13 per business-initiated message, Meta's tariff). We send a quarterly change log and release notes.